RefineWHERE THE MONEY COMES FROM

Corporate Sponsorship, Advertising, Licensing

Revenue generated by the institution from royalties, licensing, advertisements and sponsorships.

2015
2016
2017
2018
2019
2020
FBS Quartile 1 Median
+15.72% (percent change in dollars) from 2015-2020
$12,782,746$11,817,129$14,711,170$15,156,269$16,256,519$14,791,759
FBS Quartile 2 Median
+32.85% (percent change in dollars) from 2015-2020
$5,911,938$7,163,736$7,090,045$8,071,633$8,694,332$7,853,997
FBS Quartile 3 Median
+15.91% (percent change in dollars) from 2015-2020
$2,113,045$2,582,047$2,658,631$2,383,435$2,536,342$2,449,308
FBS Quartile 4 Median
+20.76% (percent change in dollars) from 2015-2020
$795,196$634,047$827,897$1,044,490$816,120$960,270
The University of Alabama
+6.65% (percent change in dollars) from 2015-2020
$12,782,746$13,544,873$13,271,656$14,059,155$14,584,338$13,632,679
University of Cincinnati
+32.27% (percent change in dollars) from 2015-2020
$5,793,359$7,417,087$7,414,008$6,960,107$8,826,356$7,662,970
University of Georgia
+0.16% (percent change in dollars) from 2015-2020
$14,891,732$12,624,875$14,711,170$18,384,066$18,978,821$14,916,151
University of Michigan
+9.23% (percent change in dollars) from 2015-2020
$25,391,525$26,904,176$33,578,715$30,885,399$29,900,327$27,735,559
Amounts reflect CPI inflation-adjusted dollars.

Donor Contributions

Funds contributed from individuals, corporations, associations, foundations, clubs or other organizations external to the athletics program above the face value for tickets.

2015
2016
2017
2018
2019
2020
FBS Quartile 1 Median
+10.82% (percent change in dollars) from 2015-2020
$31,668,281$34,312,478$39,145,729$37,679,645$35,537,147$35,093,992
FBS Quartile 2 Median
-20.43% (percent change in dollars) from 2015-2020
$20,042,775$20,244,353$20,085,693$22,296,816$20,156,940$15,947,475
FBS Quartile 3 Median
+25.86% (percent change in dollars) from 2015-2020
$5,040,615$5,242,671$6,294,080$5,845,697$5,845,861$6,344,109
FBS Quartile 4 Median
-18.00% (percent change in dollars) from 2015-2020
$2,500,682$2,566,986$2,551,326$2,618,612$2,993,813$2,050,549
The University of Alabama
-36.94% (percent change in dollars) from 2015-2020
$33,559,679$33,476,769$36,493,154$32,603,481$7,504,770$21,162,816
University of Cincinnati
+173.66% (percent change in dollars) from 2015-2020
$5,393,029$5,264,092$4,442,927$4,866,591$7,326,737$14,758,759
University of Georgia
+74.58% (percent change in dollars) from 2015-2020
$38,743,469$37,597,552$60,584,323$73,133,032$55,724,170$67,639,443
University of Michigan
-13.94% (percent change in dollars) from 2015-2020
$40,829,011$42,430,325$42,980,200$42,316,325$37,914,936$35,138,362
Amounts reflect CPI inflation-adjusted dollars.

NCAA/Conference Distributions, Media Rights, and Post-Season Football

Revenue received from the NCAA (including championships) and athletics conferences, media rights, and post-season football bowl games.

2015
2016
2017
2018
2019
2020
FBS Quartile 1 Median
+51.21% (percent change in dollars) from 2015-2020
$38,441,393$44,219,831$47,213,062$50,761,669$57,902,002$58,128,749
FBS Quartile 2 Median
+20.51% (percent change in dollars) from 2015-2020
$31,580,965$34,506,314$37,348,579$38,880,664$39,491,067$38,059,694
FBS Quartile 3 Median
-11.59% (percent change in dollars) from 2015-2020
$4,582,435$5,023,391$5,826,744$5,130,726$4,680,816$4,051,519
FBS Quartile 4 Median
-12.63% (percent change in dollars) from 2015-2020
$2,867,390$3,238,419$3,985,529$3,346,387$2,984,991$2,505,213
The University of Alabama
+29.25% (percent change in dollars) from 2015-2020
$51,832,162$67,193,408$68,227,039$68,324,807$71,343,822$66,992,770
University of Cincinnati
-45.67% (percent change in dollars) from 2015-2020
$12,281,170$10,825,066$10,277,792$9,285,663$6,973,248$6,672,380
University of Georgia
+37.56% (percent change in dollars) from 2015-2020
$40,015,515$49,917,756$53,076,406$55,860,739$56,678,346$55,045,464
University of Michigan
+60.66% (percent change in dollars) from 2015-2020
$36,895,063$41,556,218$46,101,892$61,317,903$61,498,570$59,274,969
Amounts reflect CPI inflation-adjusted dollars.

Ticket Sales

Revenue received from ticket sales for all NCAA-sponsored sports at an institution.

2015
2016
2017
2018
2019
2020
FBS Quartile 1 Median
+5.54% (percent change in dollars) from 2015-2020
$34,250,569$34,954,057$32,586,477$35,841,245$35,278,825$36,146,517
FBS Quartile 2 Median
-6.14% (percent change in dollars) from 2015-2020
$16,224,769$17,642,015$16,884,873$15,929,369$15,123,924$15,228,206
FBS Quartile 3 Median
-7.38% (percent change in dollars) from 2015-2020
$4,436,793$3,951,909$4,235,920$3,508,855$4,209,743$4,109,476
FBS Quartile 4 Median
-5.38% (percent change in dollars) from 2015-2020
$1,482,336$1,639,511$1,238,449$1,659,641$1,392,635$1,402,646
The University of Alabama
-8.13% (percent change in dollars) from 2015-2020
$44,856,163$45,293,882$41,612,479$41,269,191$41,464,175$41,209,598
University of Cincinnati
+29.95% (percent change in dollars) from 2015-2020
$6,482,519$8,785,456$8,203,424$6,957,741$8,199,368$8,423,946
University of Georgia
+35.71% (percent change in dollars) from 2015-2020
$29,813,866$31,639,775$31,758,210$28,019,869$38,743,410$40,461,498
University of Michigan
+12.66% (percent change in dollars) from 2015-2020
$53,071,192$56,018,032$61,162,711$50,013,768$57,016,413$59,787,839
Amounts reflect CPI inflation-adjusted dollars.

Total Institutional/Government Support and Student Fees

Combination of Institutional/Government Support and Student Fees.

2015
2016
2017
2018
2019
2020
FBS Quartile 1 Median
+95.23% (percent change in dollars) from 2015-2020
$802,887$733,855$310,244$701,417$688,932$1,567,444
FBS Quartile 2 Median
+24.49% (percent change in dollars) from 2015-2020
$7,655,571$8,182,372$7,242,746$7,213,646$7,262,388$9,530,324
FBS Quartile 3 Median
+21.68% (percent change in dollars) from 2015-2020
$23,336,701$22,478,810$23,902,752$26,539,559$27,569,328$28,395,325
FBS Quartile 4 Median
+13.69% (percent change in dollars) from 2015-2020
$19,638,240$20,742,802$20,530,524$21,401,210$21,715,657$22,326,706
The University of Alabama
+59.86% (percent change in dollars) from 2015-2020
$2,991,769$2,779,944$3,248,891$2,835,565$2,813,545$4,782,581
University of Cincinnati
+30.24% (percent change in dollars) from 2015-2020
$26,503,000$28,103,405$29,566,099$31,551,596$31,481,444$34,518,533
University of Georgia
-22.23% (percent change in dollars) from 2015-2020
$3,673,002$3,650,244$3,618,638$3,751,153$3,719,012$2,856,665
University of Michigan
-44.02% (percent change in dollars) from 2015-2020
$301,070$300,843$310,244$275,031$277,452$168,548
Amounts reflect CPI inflation-adjusted dollars.

RefineFootball Spending

Total Football Spending

Total football operating expenses, including the cost of athletics student aid.

2015
2016
2017
2018
2019
2020
FBS Quartile 1 Median
+31.05% (percent change in dollars) from 2015-2020
$33,424,256$36,784,163$41,103,813$46,890,651$45,312,903$43,803,589
FBS Quartile 2 Median
+38.02% (percent change in dollars) from 2015-2020
$20,773,423$25,073,367$24,633,741$25,063,416$27,439,353$28,672,381
FBS Quartile 3 Median
+22.75% (percent change in dollars) from 2015-2020
$10,690,773$12,123,508$12,075,132$12,575,120$12,482,335$13,122,815
FBS Quartile 4 Median
+7.05% (percent change in dollars) from 2015-2020
$8,726,952$8,579,667$9,117,759$9,658,703$10,378,396$9,342,472
The University of Alabama
+10.16% (percent change in dollars) from 2015-2020
$55,608,855$63,466,476$68,817,555$67,923,533$73,893,815$61,257,571
University of Cincinnati
+6.43% (percent change in dollars) from 2015-2020
$15,160,033$15,634,988$17,645,047$14,956,308$15,887,517$16,134,416
University of Georgia
+69.83% (percent change in dollars) from 2015-2020
$29,900,978$43,901,390$40,225,466$48,462,001$52,155,105$50,779,757
University of Michigan
+28.33% (percent change in dollars) from 2015-2020
$36,455,111$41,318,961$51,127,139$46,890,651$50,271,426$46,783,847
Amounts reflect CPI inflation-adjusted dollars.

Total Football Coaching Salaries

Total compensation reported for all football coaches, including salaries, benefits and bonuses paid by the university, and contractually-guaranteed amounts paid by third parties.

2015
2016
2017
2018
2019
2020
FBS Quartile 1 Median
+51.32% (percent change in dollars) from 2015-2020
$9,814,129$10,872,706$11,198,428$12,119,393$13,507,951$14,850,294
FBS Quartile 2 Median
+30.69% (percent change in dollars) from 2015-2020
$6,676,502$7,289,088$7,720,546$7,908,841$8,685,338$8,725,533
FBS Quartile 3 Median
+43.33% (percent change in dollars) from 2015-2020
$2,935,986$3,110,281$3,286,168$3,671,700$3,191,956$4,208,033
FBS Quartile 4 Median
+13.93% (percent change in dollars) from 2015-2020
$2,257,923$2,232,413$2,235,826$2,600,619$2,657,961$2,572,461
The University of Alabama
+19.35% (percent change in dollars) from 2015-2020
$17,327,260$15,828,345$20,940,769$16,510,005$21,204,441$20,680,676
University of Cincinnati
+5.97% (percent change in dollars) from 2015-2020
$6,579,464$6,525,346$5,806,030$5,633,696$6,612,236$6,972,466
University of Georgia
+84.98% (percent change in dollars) from 2015-2020
$9,314,640$11,383,063$10,157,425$15,860,280$16,554,507$17,230,234
University of Michigan
+27.15% (percent change in dollars) from 2015-2020
$13,006,355$12,049,475$13,786,197$16,314,454$17,892,498$16,537,485
Amounts reflect CPI inflation-adjusted dollars.